Piscataqua Savings Bank

Piscataqua Savings Bank is the oldest bank local to the Seacoast of New Hampshire. They needed an updated brand that brought them into the modern era without abandoning their history, or alienating their customer base. The updated logo and identity system is clean, approachable and contemporary, while still remaining true to their roots as a longstanding fixture in the community.

Kids’ Bank

Piscataqua’s rebrand included reimagining their Kids’ Bank program, which offers guidance and services for a range of age groups. A brand system was created that ties in to the corporate brand, but appeals to a younger audience.