Drive Custom Fit

Naming, logo, tagline, identity, website, signage, apparel

 
 

‘Drive Fitness’ needed a rebrand to better reflect their customized approach to fitness, and the passion of their members. The name was tweaked to better represent their customized and modern approach to strengthening body and mind. The tagline ‘A Fire Inside’ captures their mission succinctly—to help members of their fitness community find and sustain their own inner drive.

Other work included a custom website, signage systems and murals, collateral and social media.

 
 

Identity

 

Website

 

Signage & Apparel

 

Client: Drive Custom Fit, Salem NH